FOUNTAIN VALLEY, Calif., Dec. 16, 2024 – Genesis Motor America today named Jignesh (Jig) Patel as director of digital and performance marketing. In this role, Patel will lead the digital marketing and performance teams to deliver a best-in-class customer experience across Genesis’ digital platforms. Patel will report to Drew Slaven, chief marketing officer of Genesis Motor America.
“Jig is a proven leader with extensive expertise in driving brand affinity and advancing digital experience,” said Slaven. “As Genesis looks to further enhance its customer experience across every touchpoint, I’m excited to work with Jig on strengthening our capabilities and delivering a high standard of excellence across the brand’s digital platforms.”
Patel joins the Genesis brand with over 20 years of diverse automotive experience, excelling in the creation of effective brand strategies and leading go-to-market campaigns for product launches. As director of digital and performance marketing, Patel will drive digital marketing by shaping strategy, overseeing implementation, and optimizing performance to deliver enhanced consumer websites and apps for customers. Patel will also refine Genesis digital services offerings to achieve the brand’s high standards and ensure retailers are successful in the digital space.
Prior to joining Genesis, Patel served as director of digital marketing and strategy at American Honda Motor Company, leading the planning, production, development, and maintenance of the Honda and Acura web platforms. Patel also held the role of brand marketing manager for Acura, where he managed and implemented advertising activities, including market research and television production for national and regional advertising to support sales and achieve profitability for general and multicultural markets.
Patel holds an MBA from Woodbury University and a bachelor of science in business administration from California State University, Chico.
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Genesis Motor North America
Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.
Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 200 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 70 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.
Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).
JIGNESH PATEL APPOINTED DIRECTOR, DIGITAL AND PERFORMANCE MARKETING OF GENESIS MOTOR AMERICA
- Patel will lead Genesis digital and performance marketing initiatives in the United States, optimizing and enhancing the digital experience for the brand’s customers
FOUNTAIN VALLEY, Calif., Dec. 16, 2024 – Genesis Motor America today named Jignesh (Jig) Patel as director of digital and performance marketing. In this role, Patel will lead the digital marketing and performance teams to deliver a best-in-class customer experience across Genesis’ digital platforms. Patel will report to Drew Slaven, chief marketing officer of Genesis Motor America.
“Jig is a proven leader with extensive expertise in driving brand affinity and advancing digital experience,” said Slaven. “As Genesis looks to further enhance its customer experience across every touchpoint, I’m excited to work with Jig on strengthening our capabilities and delivering a high standard of excellence across the brand’s digital platforms.”
Patel joins the Genesis brand with over 20 years of diverse automotive experience, excelling in the creation of effective brand strategies and leading go-to-market campaigns for product launches. As director of digital and performance marketing, Patel will drive digital marketing by shaping strategy, overseeing implementation, and optimizing performance to deliver enhanced consumer websites and apps for customers. Patel will also refine Genesis digital services offerings to achieve the brand’s high standards and ensure retailers are successful in the digital space.
Prior to joining Genesis, Patel served as director of digital marketing and strategy at American Honda Motor Company, leading the planning, production, development, and maintenance of the Honda and Acura web platforms. Patel also held the role of brand marketing manager for Acura, where he managed and implemented advertising activities, including market research and television production for national and regional advertising to support sales and achieve profitability for general and multicultural markets.
Patel holds an MBA from Woodbury University and a bachelor of science in business administration from California State University, Chico.
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Genesis Motor North America
Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.
Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 200 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 70 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.
Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).
